What is Coaching?


Coaching as a development tool is used in many fields as a way to help individuals realise their potential. Coaching is one of the most effective ways of improving performance and fast tracking any type of learning. 

Coaching is a professional alliance or supportive framework that helps individuals close the gap between where they currently are and where they want be in their personal and professional lives. It is results focused, delivered one-on-one over a defined length of time, and uses a structure that aims to create lasting change.

A coaching series has a beginning, middle and an end with measurable outcomes and deadlines. Coaching is about moving forward rather than analysing the past. Coaching is solution focused and action based; it is a process to support individuals in taking real action in identified areas that are important to them.

Real coaching occurs when the agenda is driven by the individual. This refers to the individual’s agenda for themselves, their agenda for their future, and if they haven’t got an agenda, to develop one; who they want to be, how they want to live, and how the coach can help get them onto this path.


Benefits to the Organisation

Maree Armansin has completed an extensive coaching program with Results Coaching and undertaken significant practice within the field. She brings a vast array of tools and processes to the coaching space so that individuals are able to maximise their outcomes in a tailored program. 

Benefits to the Organisation include:

  1. Increased productivity due to a greater alignment of people to their motivations, values and work purpose.
  2. Effective team behaviours as people understand their individual drivers and support each other in the outcomes of the business.
  3. Acknowledgement and recognition of the individual contribution and unique skills and capabilities of staff.
  4. Matching of each person to work tasks rather than the job to the person.


Principles of Coaching


Self Directed Learning: Coaching is a process that helps people answer their own questions. The coach is there to help an individual move forward through a structured questioning approach rather than directing or advising. There is learning to be found in every outcome or situation. 

Solution Focus: Coaching is future focused and focuses on searching for the best possible solution/s rather than searching for the cause of a problem or issue. It is about setting your sights on where you want to be and systematically working towards this with a focus on solution development and implementation.

Challenge and Stretch: Coaching aims to deliver an appropriate degree of challenge and stretch to facilitate an individual’s optimal performance.

Positive Feedback: Coaching is about providing positive reinforcement rather than pointing out what an individual is doing wrong. The coach will provide genuine encouragement and support with a view to maximising an individual’s confidence and performance.

Structure: Coaching is a structured approach to producing change. It involves being organised, methodical and setting things up for maximum success. The coaching partnership is delivered within a structured framework working within a set series of coaching sessions, establishing clear and specific goals and running the coaching sessions according to a clear framework.

Integrity: The coaching relationship is built on integrity. There are solid ground rules for the way the relationship will work including an international code of ethics and a set of operating policies that accredited Coaches work to. These include issues such as the coach having no personal agenda, logistics being efficiently handled, confidentiality, and getting the individual to have integrity with themselves by making agreements as actions and sticking to them.

Accountability: At first, an individual may leverage off being accountable to their coach and through the coaching find ways to set up accountability to themselves and outside the coaching relationship. Deadlines are one way to bring about accountability and get individuals to take action.

Commitment: Coaching is a professional relationship that requires commitment from both the coach and the individual. Coaching will only work if the individual is ready for and looking for change.

Individual Focus and Action: There is time built into the coaching series for the individual to really clarify what they want and are willing to commit to. The aim of the coaching series is to get individuals to take action in these areas.

Reflection and Planning: As much as there is time for doing, there is also time for contemplating, thinking, preparing and solidifying learning.

Developing great habits that serve the individual: Coaching is a journey to identify and change habits. The best end result is that the individual has new ways of working in their life that will continue to move them forward after the coaching series is completed.

The Power to Change:Coaches believe that individuals have the power to change elements in their life to get what they want.

Choice: We are able to consciously choose our perspectives and perception. As we become more conscious of our ability to choose our perceptions, we are able to use this skill to great advantage.

Emotional Intelligence: Individuals are encouraged to become aware of the role of their emotions with a view to recognising where they are at and to determine how to move ahead effectively irrespective of what emotions are present.

Coaches are part of a success network for individuals: Coaching is not the only factor that will help an individual achieve their goals. As coaches don’t give advice, individuals may need to call in other experts (legal, financial, medical, psychological, etc) to make what they want to achieve possible.


The Process: 

The initial meeting will explain the process and outline the format for each session. The coach and staff member will set goals that will be worked on over each session. 

The purpose of setting goals is to give individuals a vision to work towards; a vision that inspires them into action. Goals focus individuals on what is important and helps keep them focused. Each goal will then have strategies and actions and the staff member will undertake to complete these actions in between sessions. The staff member discusses any new learnings and any new insights are discussed with the coach at each session so that goals are focussed on and results are achieved.

An evaluation will be conducted in terms of a pre and post questionnaire so that learnings and goal achievement can be tracked.